Opportunities Online: Effectively Marketing Employability Skills to Young Adults

The latest ncIMPACT Initiative bulletin, Opportunities Online: Effectively Marketing Employability Skills to Young Adults, highlights how the UNC School of Government and partners tackled the challenge of reconnecting young adults who are neither in school nor in living-wage jobs by co-creating and digitally promoting a free, self-paced employability course titled “7 Steps to Get Hired: The Keys to Building Your Future” with the North Carolina Community College System and a digital marketing firm; the campaign’s targeted online outreach reached learners statewide in every county and more than doubled enrollment goals in just two months, offering practical insights into digital marketing strategies that connect youth with workforce resources and opportunities.